"We are two wings of one plane": how a Ukrainian couple created a $2 million nail beauty business in the USA
A few years ago, Ilya Kostenko and Valeria Barbenytska left for the US without a plan, with their first product in boxes they kept at home. Their previous business project was profitable but unstable – as they say, "more like a casino". Today, their nail beauty company has an annual turnover of over $2 million, 70% of its products are Ukrainian-made, and over $1 million is returned to the Ukrainian economy every year.
LIGA.net spoke with a Ukrainian couple to find out how they managed to build a business with millions in turnover, support the Ukrainian economy – and why instead of donations they chose a stable business based on trust in a Made in Ukraine product.
From Amazon to $1000 to start: how it all began
When Ilya Kostenko and Valeria Barbenytska came to the US, they already had experience in business. But this was a different business – dropshipping on Amazon, very profitable, but incredibly stressful. Ilya compares it to futures or the lottery: