From a rented apartment to boutiques in Kyiv, Lviv and Dnipro. From three suits to hundreds of personalized looks for clients from Ukraine and Europe. Clients range from Yevhen Yanovich to Timur Miroshnychenko and beyond. The founder of the YARMICH brand, Yaroslav Kuzmich, proves that a classic men's suit is not about a dress code, but about the inner state, rhythm, respect for details and a built identity.

In a conversation with LIGA.Life, Yaroslav recalls how a suit became his way of thinking, what are the features of boutique service, what it means to "be stylish," and how to remain confident in your abilities even during war.

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