5 business publications relevant in 2026. Recommendations from Anton Martynov, publisher of "Laboratoria"
This selection of books, published in Ukrainian by Laboratoria, is not about quick recipes for success, but about the mindset that allows you to create products, teams, and companies that can survive and scale. They combine the experience of global technology giants, startups, and leaders who not only won but also went through mistakes, crises, and failures.
The Lean Entrepreneur's Handbook
Author: Dan Olsen (Published with the support of the Genesis Press initiative)
Description: For every high-profile success story like Apple, Google, or Facebook, there are countless failed projects that force companies to shut down. The reason is obvious: most products don't meet the real needs of customers. However, there is a way to join the circle of winners.
Dan Olsen, drawing on the principles of Lean Startup and his experience with Facebook, Box, Hightail, and Medallia, offers a step-by-step model for achieving product-market fit that will help entrepreneurs, product managers, and innovators reduce risks, focus on customers, and create products that will not only be bought but also genuinely loved.
What makes this book interesting and who will find it useful:
One of the most famous practical business guides, whose effectiveness has been confirmed by the experience of world market leaders – Amazon, Google, Facebook, Uber, Walmart, Microsoft, Box, eBay, HP, Medallia, One Medical Group, and other companies.
It will be useful for everyone involved in creating and developing products and services: entrepreneurs and startup founders, product managers, designers, developers, marketers, analysts, project managers, company executives and top management, as well as specialists from various fields regardless of the organization's scale—everyone inspired by the idea of creating truly successful products.
Goals and Key Results. How to Ensure Focus, Alignment, and Engagement with an OKR System
Authors: Paul R. Niven and Ben Lamorte (Published with the support of the Genesis Press initiative)
Description: "Objectives and Key Results" is the first comprehensive practical guide to OKR, a performance management system used by Google, LinkedIn, Spotify, and thousands of effective companies worldwide, designed to help organizations create value through focus, alignment, and better communication.
Paul R. Niven and Ben Lamorte show how the OKR concept was born and how the world's leading companies use it every day to develop goal-setting skills and achieve results that reflect their true potential.
What makes this book interesting:
It combines theory and practice, from basic principles to an analysis of the best global case studies. You will learn how to transform ambitious goals into measurable results, align leadership and team strategies, maintain focus without unnecessary bureaucracy, and motivate people through OKRs.
The publication is supplemented with a foreword by Mykhailo Fedorov, First Deputy Prime Minister and Minister of Digital Transformation of Ukraine (until 2026).
The cold start problem. How to launch and scale network effects
Author: Andrew Chen (Published with the support of the Genesis Press initiative)
Description: In an information-saturated environment, a simple market entry no longer guarantees success. Drawing on his experience at Andreessen Horowitz and real-world cases from LinkedIn, Twitch, Zoom, Dropbox, Tinder, Airbnb, and Pinterest, venture capitalist and former Uber top manager Andrew Chen reveals the secrets of network effects—a powerful force that helps new services scale to millions and billions of users.
What are network effects? How do you properly launch a product? How do products compete in a market where every player has them? And why do some startups fail while others succeed? "The Cold Start Problem" is a practical guide filled with clear principles, effective tools, and vivid case studies, making it an indispensable guide for anyone creating the products of the future.
What makes this book interesting and who will find it useful:
It offers practical tools, strategies, and analytical approaches for creating competitive advantages for businesses of any scale. It combines the author's personal experience with exclusive interviews with the founders and leaders of leading startups — LinkedIn, Twitch, Zoom, Dropbox, Tinder, Uber, Airbnb, and Pinterest.
A must-read for managers, entrepreneurs, startup founders, executives, and investors who want to effectively leverage network effects to launch and scale technology products.
High output management
Author: Andrew Grove(The book will be published in Ukrainian in the spring of 2026 with the support of the Genesis Press initiative)
Description: A legendary business guide that has become a Silicon Valley classic. The key skill in creating and maintaining a new business can be described in one word: management. Drawing on his own experience at Intel, Andy Grove created a revolutionary book useful for a variety of professions: from sales managers, accountants, consultants, and teachers to CEOs and startup founders.
By adapting the innovations that made Intel one of the most successful US corporations, he proves that with clear techniques and metrics, corporate recruiting can be made as precise and measurable as manufacturing processes. He explains how to transform subordinates and colleagues into a cohesive, high-performing team and how to motivate this team to consistently achieve the highest level of performance.
What makes this book interesting:
The former CEO of Intel shares his vision for creating and managing a company. This is a practical guide for dealing with real business challenges and, at the same time, a powerful management manifesto that can change your approach to work.
It shows in detail how to build highly effective teams and apply effective motivational methods to achieve maximum results.
Practical Encyclopedia of a Financial Manager. Book 1 and Book 2
Author: Volodymyr Savchuk (Published with the support of QFM)
Description: The final part of the author's series of books on business management in conditions of uncertainty by Volodymyr Savchuk, Professor of Finance and Strategy at the International Institute of Business and Doctor of Science in Risk Analysis.
This book opens the door to strategic thinking and risk management for the financial manager, uniting strategy and finance into a single practical platform. The publication is based on modern international approaches and Ukrainian practice, enriched by the experience of participants in MBA programs at the International Institute of Business and the Kyiv-Mohyla Business School.
What makes this book interesting and who will find it useful:
Created based on the many years of experience of Volodymyr Savchuk, a professor of finance and strategy at the International Institute of Business and a Doctor of Science in risk analysis.
The publication will be useful for Ukrainian entrepreneurs, managers, business school students, master's program students, and teachers of economic disciplines who want to confidently navigate the world of high competition and strategic decisions.
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