Today, being beautiful means not just having smooth skin — but having energy, healthy sleep, a clear head and the resources to live actively and with pleasure. We no longer want to look "younger than our years" — we want to feel good at any age. And therefore, trends in aesthetic medicine and skin care are changing radically. The "anti-aging war" is being replaced by the concepts of pre-juvenation and longevity .

LIGA.net asked Natalia Bobok , a doctor and founder of the Swiss brand Institutum, how these approaches change the idea of beauty, what tips you need to know, and what you should implement in your life to live a long and healthy life.

Candidate of Medical Sciences, founder of the Institutum brand Natalia Bobok

Longevity — when the main thing is not wrinkles, but quality of life

— The anti-aging trend is primarily about early prevention, smart nutrition, and a personalized approach to self-care that help us stay in our best shape for as long as possible.

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skin carelongevityretinoidsPrejuvenationbeauty and health