Why millions of people buy books every year whose ending is known in advance? She is independent but wounded. He is brutal, but with a gentle soul. And although everything is not smooth between them from the first meeting, the ending is obvious: they will fall in love. Romance novels do not promise surprises - and that is why they are loved. In a world where everything is changing-from the climate to politics-predictability is the new luxury. Sales of printed romance novels have more than doubled in recent years - from 18 million in 2020 to more than 36 million in 2023.How romances create emotional comfort, how plots change over time, who reads romance novels the most, and how social media, TikTok in particular, are boosting the genre's popularity - LIGA.Life analyzes this trend.

The formula of the genre: what makes romance recognizable and popular

Romance novels have always been popular because love is a basic need, says LIGA.Life Olha Draganchuk, book blogger and SMM specialist at Vydavnytstvo :

- And it seems to me that they will be relevant no matter what year or decade it is. I remember how much my mother loved Angelica many years ago. At the time, I didn't understand how it was possible to read something like that, and then I grew up and discovered the diverse world of love novels and romantic stories.

There used to be only one trend in love novels, but now romance novels, sports romance novels, romance novels, and romance novels are especially popular,, continues Olga Draganchuk:

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