Crisis situations – whether layoffs, changes, or funding problems – always test the team's trust in the leader. In normal work, leaders have time to think about their words, polish their wording, and choose the best moment. In moments of uncertainty, time is short.

LIGA.net spoke with Zlata Tyagunova, career and HR consultant, co-founder of the Ukrainian Association of Career Management:

  • what are the key principles of crisis communication?
  • how managers can tell the truth without demoralizing the team;
  • how to formulate your messages;
  • what phrases to avoid.
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