Disassembly
The Psychology of Billionaires: Why They Buy Extravagant Things – and Why They Need Them
Private islands, clones of beloved dogs, and cryopreservation – LIGA.net investigates what really lies behind these purchases.
Private islands, cloning beloved pets, armored retreats in New Zealand, paintings worth tens of millions, and even investments in immortality – it sounds like science fiction, but it's the reality of billionaire life. Why do people with virtually unlimited resources choose these things? What lies behind their spending – fear, a need for control, or a desire to leave their mark on history?
LIGA.net asked Maryna Didenko, a member of the Ukrainian Association of Organizational Psychologists and Work Psychologists, Candidate of Psychological Sciences, and business trainer, about the psychology of luxury consumption.