Private islands, cloning beloved pets, armored retreats in New Zealand, paintings worth tens of millions, and even investments in immortality – it sounds like science fiction, but it's the reality of billionaire life. Why do people with virtually unlimited resources choose these things? What lies behind their spending – fear, a need for control, or a desire to leave their mark on history?

LIGA.net asked Maryna Didenko, a member of the Ukrainian Association of Organizational Psychologists and Work Psychologists, Candidate of Psychological Sciences, and business trainer, about the psychology of luxury consumption.

Психологиня Марина Діденко (Фото надане Мариною Діденко)
Psychologist Maryna Didenko (Photo provided by Maryna Didenko)

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