Ukrainian female entrepreneurs don't wait for better times, they create them themselves. They relocate, open new businesses abroad, use grants, enter the markets of the EU, the USA, or Canada – and all this without losing their team and drive.

From 2021 to 2023, the number of women in business increased by 43%. Most choose the sole proprietorship format and run their businesses independently, without co-founders or large infrastructure. The share of LLCs, on the contrary, decreased from 22% to 15%. This indicates not a reduction in activity, but a change in approach – women are consciously taking responsibility.

One of them isKateryna Patsanovskaya, founder of the company WeMed, the official distributor of the brand Sensilis and one of the leaders in the aesthetic medicine market in Ukraine. Despite the war and logistical crises, her company grew to an annual turnover of 99 million hryvnias in 2024.

WeMed Ukraine – LLC, the official distributor of premium brands in the field of aesthetic medicine and dermatocosmetics. The company is responsible for representation, logistics, training support, and marketing in Ukraine. Structure - Line-functional. There are sales, marketing, finance, educational-medical, and logistics departments. PR and legal support are provided by external partners.

Main directions:

• WeMed Distribution (B2B) – distribution of drugs, fillers and cosmetics;

• WeMed Education – educational programs and training for doctors;

• WeMed Retail – a retail division for promoting products to end customers.

From a seminar to 99 million: the story of WeMed

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aesthetic medicinefemale entrepreneurshipbusiness in Ukrainewomen's leadershipWeMedKateryna Patsanovska