Interview
From an office in Kyiv to New York: How Victoria Kolodiy is building the international nail studio chain MVK
In an interview with LIGA.net, Victoria Kolodiy shares her experience in creating an international beauty brand and explains why manicure is no longer about gender, but about style and self-care.
Viktoria Kolodiy is the founder of the MVK nail studio chain and a nail designer who works with Tina Karol, Yulia Sanina, Ania Lutsenko, and other celebrities. Her brand has grown from a small office in Kyiv to an international network with salons in Vienna, Barcelona, Krakow, and Wroclaw, and soon in Berlin, Warsaw, and New York.
In an interview for LIGA.net Victoria discusses the challenges of the Ukrainian beauty market, the path to global development, manicure trends for 2025, and the idea of a gender-neutral nail salon that breaks stereotypes.
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