On red carpets, in fashion shoots, and even in everyday looks, women are increasingly appearing who seem to be without makeup, but look flawless. This is not a coincidence or "perfect skin from birth," but a fashion trend called no makeup makeup – a style that emphasizes natural beauty, rather than masking it.

Star makeup artist Tetyana Gudyrinko (Tanya Gud) explains for LIGA.net why this trend has become popular, what mistakes to avoid, and how to create an image in which you remain true to yourself.

To read this article, subscribe to LIGA PRO
Already have LIGA PRO?
natural beautyno-makeup makeupmakeup trends 2025makeup artist tips