Overview
How to divide money in a couple – financial insights from the founders of Cher'17, Shemax, Bunny Nails
LIGA.net found out how Ukrainian entrepreneurs who build a joint business and family agree on money without losing trust.
When partners share not only a home but also a business, money ceases to be just a number. It transforms into an indicator of trust, power balance, and the maturity of the relationship.
How a couple plans their budget can speak volumes about their love – it's a test of their ability to work as a team when risks, emotions, and the future of their shared endeavor are on the line.
LIGA.net I asked couples and business partners – Ivan Kryshchaly and Tetiana Parfilyeva (Cher’17), Tetiana and Serhiy Shelest (SheMax), and Oleksiy and Antonina Krolyvets (Bunny Nails, Bunny Academy) – how to allocate a budget, not compete "who earns more," and turn financial planning into a tool for trust.
To read this article, subscribe to LIGA PRO Already have LIGA PRO? Log In
To read this article, subscribe to LIGA PRO
Already have LIGA PRO? Log In
An 18th-century business case study on flexibility: when plan A is impossible, send the customer eight tonnes of butter
Oksana Zabuzhko
Notes from Mykolaiv: How Moscow's missiles are knocking down the imperial myth from our South
Mykolaiv holds its own and at the same time gets rid of colonial shadows – the war turns the city into a living laboratory of decolonization
A future without mines: How Ukraine is building a unique humanitarian demining system
Partner project
Comments (0)