While the world is chasing new serums and masks, Japanese women have been pursuing minimalism and prevention for decades. They don't "fight" wrinkles – they just don't let them appear.

What is the secret of their youth – and why the J-beauty concept is ideal for Ukrainian women – was told to LIGA.Life by Yelyzaveta Kurtiak, founder of the Mediskin aesthetic clinics and the only Biohacking Center in Ukraine.

Photo: Yelyzaveta Kurtyak, founder of the Mediskin and Biohacking Center aesthetic clinics
Фото: засновниця мережі естетичних клінік Mediskin та Biohacking Center Єлизавета Куртяк

What is J-beauty and how it differs from other skin care concepts

- J-Beauty is not only about care products or facial gadgets, but also about a whole Japanese philosophy of beauty.

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