Retinoids: What they are, why demand is growing, and how brands are profiting from innovation

Retinoids are one of the most powerful active ingredients in skincare. They help fight wrinkles, acne, and reduce up to 40% of age spots in eight weeks. However, today not only the market is changing, but also the formulas themselves: the industry is moving from classic irritating options to milder, more stable, and more effective ones.

But are all forms equally effective? How do classic, aggressive molecules differ from new, gentle derivatives? And why are brands competing specifically for innovative formulas? All about this, especially for... LIGA.net explains doctor and scientist Natalia Bobok.

How demand changes