We scroll through our social media feeds, stop at a strange video — and… we get stuck. One screams, another eats dozens of burgers at a time, a third pours paint on himself. We don’t like it, but it’s interesting. Even too much.

Why do we react so much to trash content? And how does it affect us — adults, children, and teenagers? Psychologist and crisis consultant Iryna Shenier answered these questions specifically for LIGA.Life .

Фото: психологиня та кризова консультантка Ірина Шеньє
Photo: psychologist and crisis consultant Iryna Shenier

Why we get hooked on trash content

Reference
  • Mukbang is when people consume a lot of food on camera, and we watch and can't look away.
  • Crunchers are people who eat dirt, clay, and chalk on camera, believing it is good for their health.
  • Trash content is videos that are shocking: bloggers break something on camera, scream, do strange or shocking things – just to attract the attention of subscribers.

— Such videos work like dopamine "hits"

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