"Us vs. Them" — psychologists on the power of ideological currents, triggers, and emotions

The world is becoming increasingly polarized — not only in politics, but also in everyday life. We increasingly divide people into "ours" and "others." This division permeates everything — from the news feed on social networks to conversations around the family table. Social issues are no longer discussed — they are fought over, and arguments give way to emotions.

LIGA.Life explores how, from a psychological perspective, movements like MAGA and Dark Woke not only shape political views, but also become the basis for personal identity. Why do we start thinking in terms of camps? How is a sense of belonging to a movement built — and how does this affect the ability to think critically, maintain psychological balance, and connect with reality?

MAGA vs. Dark Woke: How New Trends Emerge