What is the Labubu phenomenon and why everyone wants it – from stars to bloggers

If you still don't know who Labubu is, it's time to get to know her. This furry creature with big eyes, rabbit ears, and a toothy smile has taken social media by storm, appeared at fashion shows, and become a must-have accessory in celebrity photo shoots. Some call her a creep, others call her a cute little monster that gives a sense of security and takes you back to a carefree childhood. One thing is clear: Labubu is no longer just a toy, but a symbol of self-expression, individuality, and a new fashion obsession.

LIGA.net asked Ukrainian stylist Halyna Denisyuk and young singer ZHANNET what the Labubu phenomenon is, why it has become a new fashion cult, and what is behind its popularity.

From a fairy tale to TikTok and bloggers' bags

Labubu is a character from the author's universe of Hong Kong illustrator Kasing Lung, created back in 2015.