Ukraine's domestic tourism market is adapting to the challenges: budget and comfortable options, eco-friendly and active recreation, and unique accommodation formats are developing. Tourists are increasingly choosing vacations "to suit their tastes and wallet" rather than just "as they have to".

If earlier the standard answer to the question "where to rest?" was "at the sea," nowadays locations with comfortable housing, natural landscapes, and the opportunity to swim in lakes, hot tubs, or pools are coming to the fore.

LIGA.net together with Ihor Litnevsky, head of the travel agency "Interesting Ukraine", found out:

  • Which locations became the most popular for vacation in Ukraine in 2025.
  • How Ukrainians' travel preferences have changed.
  • How much does a weekend or weeklong trip cost.
What to choose instead of the sea – the best vacation destinations in Ukraine, prices and trends 2025
Photo: Ihor Litnevsky, head of the travel agency "Interesting Ukraine"

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