Overview
The first 30 seconds decide everything: how appearance shapes the first impression of partners and clients
LIGA.net has found out how appearance affects career success and what stylistic solutions help to make a convincing impression on partners.

Your appearance has a huge impact on how partners, clients, and investors perceive you. Research Study show that more attractive people can earn $20,000 more per year compared to less attractive colleagues—a phenomenon known as "pretty privilege". Furthermore, the first 30 seconds of a meeting determine whether you will inspire trust, authority, and willingness to make deals: it turns out that 80% of people assess a partner's professionalism based on their presentable appearance.
LIGA.netI asked personal stylist Anna Ponomarenko how to properly build your image in a business environment and what really works to create the impression of a professional.
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