We no longer delete Instagram, as we used to – demonstratively, radically, in a moment of emotional exhaustion. And at the same time, we no longer post daily, document every cup of coffee, or report every event in our stories. Our accounts remain, but they are silent. We are "there" – but we say nothing.

This is a new digital phenomenon that social researchers and practitioners have already had time to name. quiet online presence – a quiet online presence.

LIGA.net I spoke with psychiatrist and cognitive-behavioral psychotherapist Sofia Vloh and digital marketer and TikTok monetization expert Olga Ivanova to figure out:

  • why we reduce our activity on social media, but don't leave them;
  • how digital silence affects the psyche, behavior, and emotional health;
  • And hasn't this silence turned into yet another aestheticized online stance?

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Instagrammental healthdigital detoxsocial mediadigital habits