TikTok brain – how social networks affect concentration

Short videos on TikTok and Instagram may seem like mere entertainment, but they are actually addictive and undermine the ability to concentrate.

LIGA.Life talked to a psychologist and a psychiatrist about how social networks change the way the brain works, why teenagers become their main "hostages," and what to do to get out of this circle.

Digital Anxiety and the TikTok Brain: Why Short Videos Impair Concentration

Social media attracts us with an endless stream of content every day: fast videos, loud headlines, vivid images. "The goal is simple – to capture our attention for a few seconds. The shorter and more emotional, the better. The brain adapts: it starts expecting a new stimulus every second," says Iryna Sovych, a neuroscientist and neurologist at LIGA.Life psychiatrist, neurologist Iryna Sovych .

An expert explains what happens to our attention: