Meet No Waste Ukraine, a non-profit turned an impact-driven business

No Waste Ukraine, a non-profit that has advocated for waste sorting for more than six years, has announced a ‘reboot’.

The brand will no longer focus on social action but will position itself as an impact-driven business, or social entrepreneurship—meaning it sells goods or services and uses the proceeds to deal with a social problem and strengthen one’s social movement.

LIGA.net met with Yevheniia Aratovska, the founder of No Waste Ukraine, to discuss how the reboot will affect the organisation's social action and brand.