Life on camera in the world of social media: hate, burnout, addiction to likes - analysis by psychologists
What is blogger burnout and why audience attention can turn into an addiction? LIGA.Life explains how popularity affects mental health

Publicity on social media is not only about fame and influence, but also about pressure, anxiety, burnout, and addiction to likes. LIGA.Life asked psychologists about how blogging affects mental health, why popularity can destroy self-esteem, and how to keep yourself safe in the world of hate and constant evaluation on social media.
How constant publicity on social media affects self-esteem and mental health
We are social beings with a need to belong, to be recognized and to connect with others. This is a deep need that has been evolving for thousands of years. Being accepted by a community meant survival, and rejection meant a threat to life, explains LIGA.Life Netta Horak, psychologist, psychotherapist, supervisor:
In the modern world, social networks have become a new "tribal" community.
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