Publicity on social media is not only about fame and influence, but also about pressure, anxiety, burnout, and addiction to likes. LIGA.Life asked psychologists about how blogging affects mental health, why popularity can destroy self-esteem, and how to keep yourself safe in the world of hate and constant evaluation on social media.

How constant publicity on social media affects self-esteem and mental health

We are social beings with a need to belong, to be recognized and to connect with others. This is a deep need that has been evolving for thousands of years. Being accepted by a community meant survival, and rejection meant a threat to life, explains LIGA.Life Netta Horak, psychologist, psychotherapist, supervisor:

In the modern world, social networks have become a new "tribal" community.

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