Analysis
Any leader must be adaptable. Yulia Badritdinova on her main management lessons
How to manage when there are no instructions? McDonald's CEO shared her insights with LIGA.net.

A team that is required to do more, faster and without emotion during a war does not last long. In a crisis, management is no longer about KPIs and deadlines – it's more about endurance, honesty, and the limits of the possible. Why the demand to "work as before" is a strategic mistake and how to keep a team in the face of chronic uncertainty, LIGA.net explains together with Yulia Badritdinova, CEO of McDonald's in Ukraine, the Czech Republic, and Slovakia.
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